Identity

Brand

How to show our mark, and how to write about us.

The basics

Name: BenchAlert. One word. Capital B and capital A. Not Bench Alert and not Benchalert.
Orange is ours, and it is chrome only. Every tool wears its own maker's color: terracotta for Claude, teal for Codex, black and white for Grok. Do not swap those jobs.

The mark

A bell, ringing, with a rising bar chart inside it: the bell that charts. It comes in two tiers. The full mark keeps the ring-waves and the trend arrow and needs room to breathe. The small mark drops both for a solid bell with the bars cut out of it, and that is the one the site header and the tab icon wear. Both are rendered live below, at the sizes we actually use.

On light paper · orange #8e2e00

full mark16px20px32px48px64px

BenchAlertLockup

On ember ink · orange #fc5e00

full mark16px20px32px48px64px

BenchAlertLockup

Clear space: Keep empty room around the mark at least half the mark's own width, on every side. Nothing sits inside that space — no text, no other logos.
Minimum size: Never show the small mark smaller than 16 px tall on screen, and never show the full mark below 64 px. Under those sizes the bars close up and the ring-waves fill in.
Backgrounds: The mark works on plain light paper, plain dark paper, and the ember field. Never place it on a busy photo or a gradient that fights the orange.

Colors

Live site tokens. Orange is ours; the three tool colors are borrowed from the labs that make them. Each swatch prints two values: one for light paper, one for the ember field. “On field” is a brighter step for bars on the dark bands. Pick the value that matches your background.

Brand orange
on paper
#8e2e00
on field
#fc5e00
The mark, ticks, and selection. Never a model bar.
Ember ink
on paper
#2c0300
on field
#2c0300
The hero field, the 24-hour band, and the footer.
Claude
on paper
#b55544
on field
#f68f7b
Claude Code only. Anthropic's own terracotta.
Codex
on paper
#007e5c
on field
#3ed2a5
Codex only. OpenAI's own teal.
Grok
on paper
#3a3a3a
on field
#ececec
Grok Build only. xAI's black and white.

Please do not

Do not use brand orange for a model bar or any other data. It is chrome only, so an orange bar would read as a fourth tool.
Do not recolor a tool. Claude stays terracotta, Codex stays teal, Grok stays black and white, in your charts as well as ours.
Do not stretch, rotate, or restyle the mark. The bell hangs straight and the bars only ever climb left to right, so do not tip it, do not mirror the chart, and do not drop the mark on a busy photo.

How to credit us

The credit line is: “BenchAlert, test kit v0.2, 24-hour window.” The full quote rules live on Terms.

Getting the mark

We do not ship a logo download yet. Screenshot the mark in the site header, or use the live badge on the Developers page, which is a plain SVG you can embed anywhere.

Get the live badge